 |
 |
 |
||
 |
Client list Our team has worked for some of the UK’s leading private and public-sector organisations, including: BT | Cisco | Dell | Denplan | Department for Education and Skills | Department for the Environment, Food and Rural Affairs | Ericsson | Ernst & Young | Foxdata | Galileo | Greenwich Council | McAfee | Mobile Phones Direct | NatWest Bank | NTL | O2 | PricewaterhouseCoopers | Santa Cruz Operation | Sony | Sport England | Sun Microsystems Samples BT Brochure: TNT – driving the future of express (PDF 176KB file) BT puts a lot of effort into developing its relationships with its clients. This brochure describes what BT can do to improve TNT’s business operations. We broke the copy up into a number of distinct sections to sustain readers’ interest, pulling out the key messages in the headings. The Carlton Club The Carlton Club is steeped in tradition, yet keeps pace with 21st-century advances. This small brochure needed to capture this. The tone of the very concise copy is warm and friendly, yet at the same time straight and factual. Department for Education and Skills Brochure: Schools capital – investment for all (PDF 1.22MB) This brochure accompanied the launch of the government’s new schools capital strategy and explained how the new money was bringing about change. The challenge was to create a readable document within a very tight timescale. The document was signed off by the then Secretary of State and Minister of State for Schools Standards. FoxData Website: www.foxdata.co.uk FoxData is a world leader in computer forensics and electronic discovery and needed well-crafted web copy to explain this to an audience of top legal firms. We worked directly with FoxData to create accurate and helpful web pages, keeping technical detail to a minimum and the copy on each page to a screen’s depth to keep visitors interested. The Manchester Evening News Weekly ‘Wired World’ Internet column: ‘Bill-busting tips online for free’ (Word 28KB) The column helps readers to get the most from the web. Avoiding jargon, it appeals to newcomers and experienced surfers alike, with features ranging from downloading music and using auctions, to superhero fan sites and online dating. This example appeared just after Christmas and pointed to money-saving web sites for anyone feeling the pinch. NatWest Bank plc Student and graduate micro websites We populated around 100 pages with helpful tips about keeping your finances in good shape – and how to access NatWest services. Using easy-going language, a friendly style and helpful devices (eg. do’s and don’ts), the web pages point students and graduates in the right direction – without sounding too corporate or patronising. Professionally Speaking Website: www.professionallyspeaking.co.uk Professionally Speaking helps business people, politicians, lawyers and trainers to present and communicate more effectively and is run by professional actress, Debora Weston. The website strikes a balance between promoting the importance of good public speaking and the company’s services and featuring client feedback and Debora herself.
|
 |
|
|
 |
||||
